Marketing Manager

Job Description

About Appzeon Appzeon is a fast-growing product-focused technology company building innovative digital platforms and SaaS solutions. We are looking for a strategic and results-driven Marketing Manager to lead marketing initiatives, strengthen our brand presence, generate qualified leads, and drive business growth across our products and services. Job Summary Appzeon is seeking an experienced Marketing Manager with 3+ years of experience to develop and execute marketing strategies that increase brand awareness, customer acquisition, and revenue growth. The ideal candidate should have expertise in digital marketing, campaign management, content strategy, lead generation, and performance analytics, with the ability to manage cross-functional marketing initiatives and deliver measurable results.

Key Responsibilities

• Develop and execute marketing strategies aligned with business objectives.
• Plan and manage digital marketing campaigns across multiple channels.
• Drive lead generation through SEO, SEM, social media, email marketing, and paid advertising.
• Create and oversee content for websites, blogs, social media, and marketing materials.
• Manage the company's social media presence and brand positioning.
• Collaborate with sales, product, and design teams to execute marketing campaigns.
• Track campaign performance and optimize marketing efforts using analytics.
• Conduct market research and competitor analysis to identify new opportunities.
• Plan product launches, events, webinars, and promotional campaigns.
• Manage marketing budgets and ensure maximum ROI.

Professional Skills

• Digital Marketing
• SEO & SEM
• Social Media Marketing
• Email Marketing
• Content Marketing
• Google Analytics & Google Search Console
• Meta Ads & Google Ads
• Marketing Automation Tools
• CRM Tools
• Lead Generation & Campaign Management
• Excellent Communication & Presentation Skills

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of experience in marketing or growth marketing.
• Strong understanding of digital marketing channels and analytics.
• Experience managing successful marketing campaigns.
• Excellent analytical, creative, and problem-solving skills.

Preferred Qualifications

• Experience marketing SaaS or technology products.
• Knowledge of branding and product marketing.
• Experience with HubSpot, Zoho CRM, or similar CRM platforms

Perks & Benefits

Our Vision

To become a globally trusted technology and innovation company that empowers businesses through intelligent digital solutions, artificial intelligence, and transformative technologies, enabling sustainable growth and lasting success.